十和田市のみならず地方都市は労働人口が毎年減少し、都市圏に集中しております。これを打破するためには観光による、地域の「稼ぐ力」を引き出す必要があります。
幸い、当地には十和田湖、奥入瀬渓流、現代美術館など、豊富な観光資源がありますが、これまで十和田市発展を導いた歴史的人物、伝統的な祭りや行事などの資源も掘り起こし、光を当てて、更なる観光資源とし、持続可能な観光地づくりを考えて行かなければなりません。
そのためには地域の商工業、飲食、宿泊業、農林業、畜産業など、多くの業種を巻き込み、新しい観光スタイルを組み合わせ、国内外からの観光客を受け入れる環境整備などを行い、お客様に満足いただける観光地域づくりと観光振興による地域社会の持続的な発展に向け、積極的に活動を展開して参りたいと考えております。
The Towada Oirase Tourism Organization, established in March 2019 by stakeholders including major transportation and travel companies based in Aomori Prefecture, local industry groups, and financial institutions, began its operations in April of the same year.
This initiative was launched to harness the region's abundant resources and act as a navigator in creating a prosperous tourist area that generates and distributes wealth. On March 29, 2019, it was recognized as a candidate for the Japanese version of a Destination Management Organization (DMO), and on January 14, 2020, it was officially registered as a Japanese DMO by the Tourism Agency. The organization has taken over the duties previously managed by the Towada City Tourism Association and the Towada Lake National Park Association, aiming to comprehensively promote tourism in the Towada Oirase area.
In collaboration with local businesses, the organization is actively engaged in developing tourism strategies using data analysis (marketing), promoting and introducing the resources of the Towada Oirase area, and improving the environment to welcome tourists from both Japan and abroad. Our goal is to create a satisfying tourist destination and contribute to the sustainable development of the local community through tourism promotion.
For inquiries regarding tourist information about Towada City, please send an email to the following address. We will attempt to respond to all questions, but please understand that depending on the content, it might not always be possible to provide an answer, or it may take some time. Please note that we cannot respond to sales-related emails.
Inquiries: info@towada.travel
The Towada Oirase Tourism Organization, as a registered DMO with the Japan Tourism Agency, has successfully renewed its registration. The Japan Tourism Agency established a system in November 2015 to register Destination Management Organizations (DMOs) and their candidates, aiming to serve as the command centers for regional tourism development. In April 2020, the guidelines for the DMO registration system were revised to tighten registration requirements and introduce both a renewal system and a deregistration system. We are pleased to report that, following the submission of our business report and other required documents dated October 31 of the fourth year of Reiwa (2022), we have been renewed as a registered DMO.
List of Successful DMOs
The Towada Oirase Tourism Organization is currently open for membership. Membership is available to individuals, companies, and organizations that support the organization's goals.
As a member, benefits include priority treatment of articles on the organization's tourism information website (http://towada.travel), support for inbound information dissemination, access to local product exhibitions, tourism campaign information, various support measures, statistical data, and the opportunity to sell products at the Towada City Tourism Product Center and the Aeon Supercenter Towada store.
Membership fees vary depending on the type of business and its size, with annual fees set at 10,000 yen, 15,000 yen, 20,000 yen, and 50,000 yen.
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